Freelance Writer Client Kit

Sample from the kit

Cold Pitch Email Template to SaaS founders

This is a full sample, not a teaser. Read the email, then the notes on why each part earns a reply.

Subject

Quick idea for [Product]’s founder-led content

Hi [First name],

Watched the [Product] launch thread last week. The “we shipped X because customers kept asking for Y” story is the kind of post that actually gets shared, and it is sitting in a tweet instead of a page you own.

I write founder-led content for B2B SaaS teams on a monthly retainer: launch notes, customer stories, and LinkedIn posts in your voice so you are not drafting after standup.

Worth a 15-minute call this week to see if a monthly pack would take that off your plate?

[Your name]
Freelance writer

Why this works

  1. 01

    Subject

    Names their product and a concrete content job so it does not read like a blast.

  2. 02

    Opening

    Shows you did homework in one line. Founders ignore generic praise.

  3. 03

    Offer

    A monthly retainer, not a sample blog. You are selling ongoing help.

  4. 04

    Ask

    One yes/no question. Easy to answer on a phone between meetings.

Starter Pack $9Full Kit $37

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