Cold Pitch Starter Pack

Close high-ticket retainer clients with 12 cold pitch templates

Battle-tested emails, subject line formulas, and follow-up sequences so you can pitch retainers this week, not one-off gigs.

All 12 templates, itemized

01
Warm intro to a content director
Open a conversation with the person who actually hires retainers, not a generic inbox.
02
Agency-side cold pitch
Position yourself as overflow support for agencies already billing high-ticket clients.
03
Founder / SaaS outreach
Pitch ongoing thought-leadership copy as a monthly retainer, not a one-off blog.
04
In-house marketing lead
Show how a writer on retainer replaces the feast-or-famine freelancer shuffle.
05
Subject line: curiosity gap
Formulas that get the email opened without looking like spam.
06
Subject line: specific result
Lead with a concrete outcome a retainer writer can own.
07
Subject line: mutual connection
Warm the cold pitch when you share a client, event, or industry.
08
Follow-up 1: bump
A short, useful bump sent 3–4 days after silence.
09
Follow-up 2: extra value
Add a sample angle or headline so they have a reason to reply.
10
Follow-up 3: breakup
A clean close that still leaves the door open for a later retainer.
11
Discovery-call confirmation
Turn a yes into a booked call with a clear agenda for retainer scope.
12
Proposal check-in
What to send after you quote a monthly retainer so a quiet prospect signs.